【足本重溫】2024-07-04 碼營銷成效優化入門 Webinar
在這個數碼時代，Digital Marketing 已經是任何宣傳不能或缺的方式。數碼營銷要有成效，就一定要有方法，但如果連基本理念都未掌握，好難才可以達到理想的目標。
Consumer Digital Shopping Journey
When we try to look into the Consumer Digital Shopping Journey, it is a rather messy picture. As there is no single point of entry for influencing the buying decision of a consumer in this Digital Age.
Strategic thoughts on our digital world
There are things I believe are important and impacting us all now: 1. eCommerce is dominating our daily life – businesses must take advantage of this in whatever level as much as possible. 2. Social media is going to be a lot more fragmented – as facebook is getting less traction and people have a …
7 Observations of Digital Trends of 2021 in Hong Kong
By Matthew Kwan Here are my thoughts about the trends in 2021… For eCommerce, in 2020, we have seen a big growth of HKTV mall as the result of COVID in Hong Kong. I think the momentum will continue in 2021 and its market share will remain high, though it will benefit the new comers …
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Brand to Last
I was writing the following statements on December 15, 2016 on my Facebook post. I think this is a very good Branding 101 for us to keep in mind whenever we want to build a brand to last. A good brand must start with a good name. A good brand name must be memorable. A …
【世界大學堂】關廣智︰以「愛人如己」概念融入商業
讀神學對商業有咩幫助? 2020年5月2 日【世界大學堂】新城電台「新城教育+」 凌羽一博士邀請到Soloman Hong Kong首席顧問關廣智先生同大家分享佢讀書就業嘅心路歷程！
Learning is a good way to face uncertainty.
Repeatedly, I learnt from different people who has taught me that I should systematically reserve time to learn…”lifelong learning”. This is something very challenging to a lot of us as we are too busy to solve our daily problems and not putting our priority on learning. Somehow, it is not a matter of time you …
Simplicity is always the key to success.
When you start with any business, you must bear in mind that “Simplicity is always the key to success. I have seen may business owners or managers who are making the processes or the business plan far too complicated than it should be. At the end of the day, you will never have a way …
10 Questions to determine your attitude as an Entrepreneur
You do not need to start up your own company to gain entrepreneurship, and in fact, you need to be an entrepreneur to be successful in business. Entrepreneurship is an attitude, a mindset, a way of thinking and something you need to internalize. So, are you an entrepreneur? Here are some questions you may ask …
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Cash Flow is Everything
Many entrepreneurs and small business owners have great business ideas and this is reflected in their products and services. These great business ideas are mostly sound but lack one very important element of good business strategy — Cash Flow. Many businesses fail not because their ideas are flawed but they just could not maintain their …