Consumer Digital Shopping Journey

When we try to look into the Consumer Digital Shopping Journey, it is a rather messy picture. As there is no single point of entry for influencing the buying decision of a consumer in this Digital Age.

Brand to Last

I was writing the following statements on December 15, 2016 on my Facebook post. I think this is a very good Branding 101 for us to keep in mind whenever we want to build a brand to last. A good brand must start with a good name. A good brand name must be memorable. A …

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Cash Flow is Everything

Many entrepreneurs and small business owners have great business ideas and this is reflected in their products and services. These great business ideas are mostly sound but lack one very important element of good business strategy — Cash Flow. Many businesses fail not because their ideas are flawed but they just could not maintain their …

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