In today’s digital age, having an online presence is no longer optional for small businesses—it’s essential. Search Engine Optimization (SEO) plays a crucial role in helping small businesses compete, attract customers, and grow. Here’s why SEO is so important for small businesses: 1. Increased Visibility and TrafficMost consumers start their buying journey with an online …
When we try to look into the Consumer Digital Shopping Journey, it is a rather messy picture. As there is no single point of entry for influencing the buying decision of a consumer in this Digital Age.
There are things I believe are important and impacting us all now: 1. eCommerce is dominating our daily life – businesses must take advantage of this in whatever level as much as possible. 2. Social media is going to be a lot more fragmented – as facebook is getting less traction and people have a …
By Matthew Kwan Here are my thoughts about the trends in 2021… For eCommerce, in 2020, we have seen a big growth of HKTV mall as the result of COVID in Hong Kong. I think the momentum will continue in 2021 and its market share will remain high, though it will benefit the new comers …
7 Observations of Digital Trends of 2021 in Hong Kong Read More »
I was writing the following statements on December 15, 2016 on my Facebook post. I think this is a very good Branding 101 for us to keep in mind whenever we want to build a brand to last. A good brand must start with a good name. A good brand name must be memorable. A …
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Repeatedly, I learnt from different people who has taught me that I should systematically reserve time to learn…”lifelong learning”. This is something very challenging to a lot of us as we are too busy to solve our daily problems and not putting our priority on learning. Somehow, it is not a matter of time you …
When you start with any business, you must bear in mind that “Simplicity is always the key to success. I have seen may business owners or managers who are making the processes or the business plan far too complicated than it should be. At the end of the day, you will never have a way …
You do not need to start up your own company to gain entrepreneurship, and in fact, you need to be an entrepreneur to be successful in business. Entrepreneurship is an attitude, a mindset, a way of thinking and something you need to internalize. So, are you an entrepreneur? Here are some questions you may ask …
10 Questions to determine your attitude as an Entrepreneur Read More »
Many entrepreneurs and small business owners have great business ideas and this is reflected in their products and services. These great business ideas are mostly sound but lack one very important element of good business strategy — Cash Flow. Many businesses fail not because their ideas are flawed but they just could not maintain their …
