Brand to Last

I was writing the following statements on December 15, 2016 on my Facebook post. I think this is a very good Branding 101 for us to keep in mind whenever we want to build a brand to last.

  • A good brand must start with a good name.
  • A good brand name must be memorable.
  • A memorable brand usually have a memorable logo.
  • A memorable logo is usually simple.
  • A simple memorable logo is usually there to last.

A good brand must start with a good name. A good brand name must be memorable. A memorable brand usually have a…

Posted by Matthew Kwan on Thursday, December 15, 2016