Fundamental eCommerce and Digital Marketing Course (10 Classes)

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About Course

In this comprehensive course of Fundamental eCommerce & Digital Marketing, you will be able to go through the most important concepts of eCommerce & Digital Marketing.  There are 10 webinars recorded in this course (in Cantonese) and the topics are the most important topics you cannot miss if you are a beginner to the subject.

  1. Planning & Starting up an Online Shop
  2. eCommerce Success by Great User Experience
  3. eCommerce Success by Sales Funnel
  4. eCommerce Success by Loyalty Program & Affiliation
  5. Search Engine Optimization Basics
  6. Google Analytics & Performance Tracking
  7. eMail Marketing & Customer Database Building
  8. Facebook Advertising
  9. Google Ads (Keywords, Display Banner, Video) Advertising
  10. Social Media Content Development & Marketing
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What Will You Learn?

  • You will learn the most fundamental ideas and concepts of eCommerce & Digital Marketing.
  • It will give you a better chance of success in launching your own eCommerce business.

Course Content

1. Planning & Starting up an Online Shop
How to plan a online shop from the beginning.

  • Planning & Starting up an Online Shop
    01:32:40

2. eCommerce Success by Great User Experience
How to improve user experience to get more traffic and sales to your online shop.

3. eCommerce Success by Sales Funnel
Explaining the idea of Sales Funnel and how it may help to increase your sales and conversion.

4. eCommerce Success by Loyalty Program & Affiliation
How to use loyalty program and affiliation to expand sales of online shop.

5. Search Engine Optimization Basics
The basic ideas of SEO and how keywords should be designed.

6. Google Analytics & Performance Tracking
How to install Google Analytics and how to interpret the most important data.

7. eMail Marketing & Customer Database Building
How to effectively use eMail Marketing to generate sales leads and grow customer database for a broader reach of target audience.

8. Facebook Advertising
How to do better advertising on Facebook.

9. Google Ads (Keywords, Display Banner, Video) Advertising
How to do better advertising on Google Ads.

10. Social Media Content Development & Marketing
How to plan and leverage different content formats and channels of Social Media.

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