Winning the Search Engine Game (DM101)

Categories: Digital Marketing
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About Course

Your success nowadays is mostly governed by how you are  “Being Found” by the search engines and on social media networks.  You need to think like your customers in order to come up with the better search terms (keywords & phrases) for surviving a better chance “to be found”.  The Search Terms being used by your target audience for searches is very important to know.  Too often we prepare our list of keywords in the WRONG thinking!

Moreover, you need to ensure your websites are designed to include all the basic elements of Search Engine Optimization (SEO) before you can really enjoy the beauty of “Being Found”.  In fact, you don’t really need to be an expert to get the benefits out of some little tasks to be taken!

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What Will You Learn?

  • You can get to know the most basic ideas to form your list of relevant search terms/keywords and phrases for optimizing your ranking on Search Engines & Social Media.
  • Practical & simple key elements of Search Engine Optimization (SEO) are explained for immediate actions.

Course Content

How to identify the better search terms?
Search Terms are keywords and phrases of interests of your target audiences. Imagine your target audiences may use these Search Terms to search web pages on Search Engines or they may use these Search Terms to look up contents on Social Media. If one can master the Search Terms, it is a lot easier to be Found!!

  • How to identify the better search terms?
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What are the basic ideas of Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is becoming a mandatory task for any business today. There are some simple steps and elements that we can all do without to much of the programming effort. If they can be done, your will have better success over your competitors on Search Engines.

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