In today’s digital landscape, Google Ads stands as the indispensable advertising powerhouse that no business can overlook. It dominates search engine marketing through precision-targeted keyword ads while extending unmatched reach via responsive display banners across millions of websites, YouTube channels, and partner networks—tailored to diverse audiences, interests, segments, and behaviors.
Yet, achieving peak performance has grown increasingly complex with Google’s shift to smart bidding and machine learning-driven optimization. Success now hinges on flawless setup of conversion actions (goals), seamless integration with your website and apps, and robust tracking infrastructure to unlock true ROI potential. Google Tag Manager (GTM) is no longer optional—it’s essential for flexible, error-free implementation. Complement this with strategic use of Google Analytics for comprehensive measurement, and you transform data into actionable insights that drive sustainable growth.
Period: 8 Weeks (2 Months)
Format: 4 Online Meetings + Offline Review
Expected Results:
- A fully optimized Google Ads ecosystem, with properly configured conversion tracking, Google Tag Manager (GTM) setup, and Analytics integration.
- Clear visibility into campaign performance through reliable data and actionable insights.
- Improved ad efficiency and ROI through optimized bidding strategies and data-driven targeting.
- A sustainable campaign structure aligned with measurable business goals and ready for ongoing optimization beyond the consultation period.
- Enhanced internal understanding and capability to manage, analyze, and scale Google Ads campaigns effectively.
Cost: HK$20,000
Key Areas of Consultation
Our consulting service is designed to help businesses navigate this complexity with clarity and confidence. We ensure your campaigns are not only set up correctly, but also fully optimized to deliver measurable ROI—by aligning your goals, tracking infrastructure, and bidding strategy.
Account Audit & Campaign Optimization
- Recommendations for campaign restructuring, audience segmentation, and ad copy optimization to improve cost efficiency and ROI.
- Comprehensive audit of your current Google Ads account structure, bidding strategies, and performance metrics.
Conversion Tracking & Goal Setup
- Definition and configuration of meaningful conversion actions aligned with business objectives.
- Integration of website and app events through Google Tag Manager (GTM) for precise and reliable conversion data.
Google Tag Manager (GTM) Implementation
- Setup or review of GTM containers, triggers, and tags for Google Ads and Analytics.
- Debugging and validation of tracking codes to ensure data accuracy and compliance.
Google Analytics Integration & Measurement Framework
- Linking Google Analytics (GA4) with Google Ads for end-to-end performance visibility.
- Development of dashboards and reports to measure user journeys, attribution, and campaign impact.
Smart Bidding & Machine Learning Strategy
- Guidance on how to configure and optimize Smart Bidding strategies (Target CPA, ROAS, Maximize Conversions, etc.) based on reliable data signals.
- Continuous monitoring and adjustment to align automation with real business goals.
Display & YouTube Advertising Strategy
- Development of data-driven display and video ad strategies targeting relevant audiences across Google’s Display Network and YouTube.
- Creative and audience insights for improved engagement and brand visibility.
Training & Knowledge Transfer
- Hands-on training sessions for your in-house marketing team to understand campaign analytics, GTM setup, and best practices.
- Workflow guidance for ongoing optimization.