Digital marketing is the most powerful and essential marketing strategy in today’s digital world. However, many businesses struggle to effectively promote their products and services through digital channels. Too often, the wrong platforms are used, messaging lacks the right tone, and content fails to capture the attention of target audiences with compelling calls to action or a clear path through the sales funnel. While having a digital presence is crucial, simply advertising on Google or Facebook doesn’t always deliver the expected ROI.
To succeed, businesses must first understand what works best for them within their unique constraints. A well-structured plan, with the right steps and strategies, is key to achieving better results.
數碼營銷是現今數碼時代中最強大且不可或缺的市場營銷策略。然而，許多企業在利用數碼渠道推廣產品和服務時，往往未能掌握關鍵要點。許多時候，企業選擇了錯誤的平台，內容信息的語氣不夠貼切，無法吸引目標受眾的注意力，亦未能透過相關的 Call to Action 引導客戶進入設計好的銷售漏斗。即使擁有數碼曝光，單靠在 Google 或 Facebook 投放廣告，也未必能達到預期的投資回報（ROI）。
要在數碼營銷中取得成功，企業必須先了解自身業務的最佳策略，同時考慮現有的資源與限制。透過精心規劃每一步驟和執行細節，才能有效提升業績，實現更理想的營銷效果。
Digital Marketing Strategy Consultation 數碼營銷策略諮詢服務
Service includes 服務包括：
- Identify the best digital channel mix for the business objectives. 識別最佳數碼渠道組合，以達成業務目標。
- Develop a strategic plan to achieve the set goals. 制定策略計劃，以實現設定目標。
- Assess required resources for a feasible execution. 評估所需資源，確保計劃可行。
- Define success metrics and KPIs to measure effectiveness. 確立成功指標及KPI，衡量成效。
- Propose a digital marketing plan with estimated ROI. 提出數碼營銷方案，並預測ROI。
- One-hour report consultation via Zoom 一小時講解報告諮詢 (以 Zoom 會議進行)
