Period: 12 Weeks (3 Months)
Format: 4 Online Meetings + Offline Review
Expected Results:
Identify most important keywords & search terms that are important to the business as required for the targeted brand website to implement the copy-writing style. Skill transfer to the content managers to continue and develop contents that are search engine friendly. Ensure necessary search engine relevant actions are being taken.
Cost: HK$30,000
Key Areas of Consultation:
1. Keywords Analysis
- Business/Brands/Products
- Competitors/Partners/Complementors
- Channel/Location
- Descriptive/Languages
2. Website SEO Element/Functions/Structure
- SEO plugins
- Website Speed
- URL, Page Links…naming
- Sitemap/Structure/Languages
3. Web Pages Setting
- Page Title/Description/Links
- Images/File Attachments
- Copywriting Directions
4. Internal & External Links
- Pages (Brand/Products…)
- Blog (News, Articles, Events, Press Releases…)
- Social Media (Facebook/Twitter/Youtube/Linkedin…)
- Business Directories/Partners/Organizations…
5. Google & Other Search Engines Related Products
- Google Analysis
- Google Search Console
- Google Business Profile
- …