FEDM

FEDM01 – Webinar#09. Google Ads (Keywords, Display Banner, Video) Advertising

Google is definitely penetrating the market with all kinds of levels and advertising on Google can mean to show up on search results, appearing on different Google Display Network websites or youtube. Setting up campaigns in Google Ads is not exactly straight forward if you are not familiar with the basics. This is a wonderful course to begin.

FEDM01 – Webinar#08. Facebook Advertising

Facebook is the most popular social media in the world. In order to gain more attraction from your target audience, you need to advertise with the right objectives, placements, ad formats…You can also leverage it to promote your online shop through FB Shop (Commerce Manager).

FEDM – Webinar#06. Google Analytics & Performance Tracking

You need to understand the real success metrics of digital marketing campaigns before you can really decide digital channels may bring you the better performance & results. Google Analytics is serving as one of the most widely used tools.

FEDM – Webinar#03. eCommerce Success by Sales Funnel

How would you design a sales funnel when customers are visiting your eCommerce site (online shop) is an art and it will greatly increase the chance of conversion for your online shop and grow faster with sales. If you think in the way of a Sales Funnel, your online shop is not just a website but a coordinated effort for sales conversion!